The danger ranking officials using social media

High ranking officials on social media
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Social Media is popular and desirable concluding many studies to reveal how much value and happiness it adds to our lives. But `Social Media has it’s own pitfalls which can be damaging to one’s career and dent the face of an organization, agency or institution.

In simple terms our social life reflects back on those positions we hold and some positions ain’t just cut-out for social media.


Sharing too much information

Social media experience and connection, such as Facebook, Twitter, Youtube, Instagram, is apparently so varied such that we may not know exactly who we are connecting to.


Though in the end we want to be careful who we connect with, sharing information itself may do more damage. 


First impression

Imagine a high ranking official posting on social media “on the road to copperbelt!!!”. Imagine how easy it is to take note and map the official’s movements and perhaps take advantage of the value of the source and its information.

Sometime back a friend of mine working on the side of enforcing the law in the Government posted on his timeline of an operation staked out with location tagged. Imagine i was on the other side of the law and in the same area. That information would have been solid gold.


Dangers of social media

With the mainstream media tapping news from Social Media, there is need to STOP HIGH RANKING government officials from using Facebook ,Twitter etc. Social media news outburst hinders the discovery of truth.

It mostly limits and lacks evidence. And it so easily populates and the online mass take the news as it is. Discovery of truth come later when damage has ripped off.

Service men on social media


Service Men Must Avoid Social Media

High ranking officials and men in service have been shown doing a variety of things that many would consider inappropriate for someone in uniform to be doing on social media. Things such as;

  • Posing in states of undress.
  • Grabbing their crotch while saluting
  • Using profanity and racially charged language.


At the most men and women serving in the military and holding ranking seats must avoid social media. The social media public surrounds itself with perception, savvy and coin of behavior that is stern otherwise on those in the service and uniform.


Sometimes it is just tough to keep to yourself because the nature of social media is to update.


It is so easy to make a mistake while online. In a middle of a social media arguments or excitement, one is tempted to issue a statement through a comment or status that is not in line with government policy or one not yet approved.


Government must ensure foreign embassies are made to use official embassypages and not depend on personal profiles.  Government departments must be diligent the ranking stuff are careful with their personal online presence.

#SocialMedia #PolicyMakers


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